PIZZA POPS | BAKE AT 420

Pizza Pops wanted to tell cannabis lovers that it was the perfect snack for the munchies, without overtly telling them (you know, for legal reasons). And wanted to do it on a teeny-tiny budget. So how did we do it? In a social-first campaign, with a simple tweak of their baking instructions. And yes, we just happened to have a Pizza Pop costume handy.