SICKKIDS | THIS IS WHY

“SickKids VS” is the most successful healthcare campaign in Canadian history. It reframed SickKids hospital as a competitive performance brand (instead of a charity brand) fighting against the biggest challenges in child health. In year four of the campaign, we wanted to push beyond the brand’s bravado and give a deeper look at why we fight.

Awards: Cannes Lions x2, Cannes Shortlists x6, Effies x2, Clio Health x3, D&AD x3, One Show x3, Gerety Awards x2, ADCC x6, Marketing Awards x10