SICKKIDS | HOUSE OF LEGENDS

When we think of legends, we think athletes, artists, or musicians. But SickKids Hospital is a place of legends—filled with patients, doctors, nurses and researchers whose stories of bravery are as big as they come. This was the final push of the iconic “VS” campaign to raise $1.5 billion (which it did!) to build a new SickKids worthy of legends. 

Awards: Cannes Lions, Effies, Clio Health x3, One Show x3, Gerety Awards x6, Applied Arts x5